What can you do with Google Analytics?

Google Analytics is a statistical analytics tool that can be used to track and report website traffic. It gives you insight into things like what page of your website a user starts on and how they got there. Google Analytics can measure session duration, how many pages a user visits during that session, and other website activity.

What are some features of Google Analytics?

Google Analytics is used to track website activity such as session duration, pages per session and the bounce rate of individuals using the site, along with the information on the source of the traffic.

How do you sign in to Google Analytics?

There are two ways to access Analytics: through a standalone account at http://www.google.com/analytics, or through your linked Google Ads account. You can sign in to your Analytics account from http://www.google.com/analytics. Click Sign in (at top right), and select Analytics.

How can I use Google Analytics to my advantage?

Google Analytics gives you the free tools you need to analyze data for your business in one place. See what’s in it for you. Build a complete picture. Understand your site and app users to better evaluate the performance of your marketing, content, products, and more. Get insights only Google can give.